Market Data
Genre Growth Report: What Grew in the Last 12 Months
Dana Okoro · 17 Aug 2026 · 11 min read
Regional scenes are outperforming global genre trends for the second year running.
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Aggregate genre charts hide the thing that matters: where the growth is physically happening.
The movers Amapiano derivatives, hyperpop-adjacent alt-pop and instrumental ambient all grew faster than the market.
The flatline Traditional rock formats stayed flat globally while growing sharply in three specific territories.
The lesson There is no global genre trend, only a hundred local ones averaged badly.
Dana writes about the economics of independent music and previously worked in streaming analytics.
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